Trends in Mobile Car Detailing
Ever wondered why some car wash jobs look cleaner and well turned out than others? Mobile car detailing is the secret to a clean and pristine finish.
Mobile car detailing entails the complete conditioning of the car in the interior, exterior, below, and the top. Car detailing is done frequently, a couple of days per year to ensure the car maintains its protection and increases its value.
What does mobile car detailing consist of?
The process of mobile car detailing entails deep conditioning of the car to address the deeper stains and scratches that cannot be undone with a regular car wash. There are different levels of mobile car detailing that ensures the client gets value for money:
- Interior car detailing
This includes deep conditioning of the car’s interior through cleaning and clearing of all the surfaces. All plastic, shiny, and glass surfaces have to be cleaned and thoroughly polished to revive their initial shine and luster. Next, intense cleaning of the car's carpet should remove all the debris and dust that is commonly found underneath. After cleaning, the carpet is thoroughly vacuumed and perfumed. The leather surfaces are also thoroughly polished to remove the frequent dirt embedded into the layers that do not get frequent treatment.
- Exterior car detailing
This includes a thorough wash of the car’s exterior to remove any dirt and grime. The exterior gets the brunt of the dirt which is much more present when the car is mobile. Cleaning the body of the car is done with special detergents which get even the persistent stain that a regular car wash will not remove. This includes the windows and rubber joints and polishing them for that extra glimmer. After this is done, the surfaces are later cleansed with the use of microfiber cloths to ensure that there aren’t any particles left on the car surfaces. Removing any scratches and bumps on the car through machine polishing goes a long way. Finally, the car is then applied to protective wax which gives it a superior shine that resembles an almost new exterior.
- Engine car detailing
The engine is lightly sprayed with water and degreaser to clean the greasy inner parts that come from the accumulation of grime and dirt. Drying off the metal and plastic parts is then done to prevent oxidation.
The entire process of mobile car detailing can take up to three hours, therefore, the client is advised to schedule the detailing during a flexible and free schedule.
Starting a car detailing company entails forming a business plan that highlights scheduling procedures, marketing strategies, and processing payments. Having a detailed and professional customer workflow is essential in driving the company in the right direction.
There are available business apps that help potential detailers structure their companies to suit consumer preferences and earn money while at it. Targeting the right consumer segments is vital in ensuring that the detailing business stands out from the rest. These applications also help companies keep track of their vehicles, and increase appointment booking with every app visit.
The organization of employees is also important in running a seamless business and ensuring the smooth operations of cars in every appointment.
Trends in mobile car detailing
With the expected growth in mobile car detailing services, market players are embracing partnerships and mergers with strategy enhancers to give clients the best services ingrained with modern enhancements.
The advent of technology and innovative concepts has seen the development of various trends and practices in mobile car detailing that aim to enhance and ease the entire process. Several developing trends are ready to watch out for:
- Software integration
Mobile car detailing companies have sought to integrate their services using technology to give clients the chance to schedule their appointments online. This has also enabled clients to have access to the available services that come with detailing, and be able to see the exact processes from start to finish, identify the products to be used, and learn the advantages that come with detailing.
A Customer Relationship Manager (CRM) software helps improve the marketing analytics of the detailing business, by making the company aware of the services that their clients prefer and their preferred detailing techniques.
Companies are also scheduling appointments made by clients by automated messages which re-route them to the nearest detailer within their area and remind them of their next detailing appointment. On-demand detailing services are also on the rise with clients being able to get instant appointments.
- Membership programs
Car detailing companies are coming up with membership programs for their frequent customers to give them a chance to access benefits and additional features. These programs give registered clients special attention and sign them up for loyalty programs that they may enjoy after a couple of washes. In turn, the company's revenue is boosted and visibility through referrals is achieved.
- Eco-friendly automated products
The car products used in mobile car detailing are becoming biodegradable as clients are more conscious of sustainability and products that are environmentally friendly. This has seen companies stock up on green products and offering an array to choose from. Consumers are also willing to pay extra for eco-friendly products.
- Longevity and quality
More consumers are opting for mobile car detailing services to ensure their cars remain newer for longer. Home washes are becoming a thing of the past as clients are insistent on scheduling detailing services so that their cars are well taken care of. This provides longevity and ensures the car is well maintained throughout bumping up its resale value. Detailing companies are also using quality products in their services that maintain the car’s aesthetics for longer.
- Advanced premium detailing services
Companies are adding premium services to their car detailing packages that attract more customers to the service. For instance, companies are including general car checkups from oil changes to the polishing of the car headlights. This may come with a slightly high charge or as part of the package depending on the detailing services that the client opts for.